Course Description: The Vital Learning Customer-Oriented Selling (COS) course teaches a consultative process for developing understanding and agreement between the customer and sales people throughout the sales process. Learn how to build successful business relationships by helping customers achieve both their business and personal objectives. Course Objectives The overall objective of COS is to improve your sales productivity and results of your selling efforts through greater effectiveness in planning and conducting sales calls. To achieve this COS: • Emphasizes sales success through a focus on the customer, the customer’s situation and the customer’s objectives. • Combines skills with an understanding of sales processes and the dynamics of customer decision-making and sales actions. • Provides critical communication skills for use in building partnerships with your customers. • Provides knowledge that helps you think strategically and responds effectively to each unique customer.
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